A question: whether someone or something is peeping at us?
In the era of big data, personal privacy and data are almost transparent, and people reveal their lives, information, etc. unconsciously. Therefore, a personalized push is generated, based on personal web browsing, consumption records, keywords...It can be said that people are living a transparent life. There have been controversies over personal privacy and data transparency.
There will also be a desire of snoop, because of curiosity, anxiety, genes, secret. It's essentially a sense of uncertainty and instability to the world, and it's also an explicit form of desire.